AI video production has matured from a novelty to a core business capability. Brands producing 10x more video content than two years ago are doing it with AI-assisted workflows.
The stack typically includes AI scriptwriting for first drafts, synthetic presenters for talking-head content, automated b-roll selection, and AI-powered editing for rough cuts.
Quality control remains human. The best results come from using AI for speed on the 80% of production that's repetitive, while reserving human creativity for the 20% that makes content distinctive.
Cost reduction is dramatic. What used to cost $15,000 per video now costs $2,000-3,000 with comparable quality for most use cases.
The key is building brand-safe AI workflows with review checkpoints that maintain quality while dramatically increasing output volume.