Vanta Wear: Paid Media Mastery

Background

Vanta Wear is a DTC fashion brand targeting 18-35 year olds.

Challenge

Generic Facebook ads were generating leads at $4.20 each with poor quality.

Strategy

Precision audience segmentation, creative variant testing, and full-funnel retargeting.

Execution

200+ ad creative variants, custom audiences, automated rules, and weekly optimization.

Results